Tuesday 2 June 2009

Systembolaget - Part I

In the 19th century, having seen alcoholism as the scourge of mankind, the state of Sweden introduced to the world the concept of alcohol monopolies: the first was in Falun but other local monopolies soon followed. By 1955 all the local monopolies were united into a national alcohol monopoly: Systembolaget.

Systembolaget's monopoly isn't 100% - f.ex. rare wines and whiskies are sometimes sold at auctions, and supermarkets can sell anything with an alcohol content up to 3.5% ABV. I can't tell you why the limit was set at 3.5%, but I can tell you how I know the limit is at 3.5%: In supermarkets one sees all kinds of otherwise familiar beers (e.g. Carlsberg and Pilsner Urquel) that are suddenly only 3.5% ABV (or even less).

In times when the exchange rate was different many people in southern Sweden going to Denmark to buy alcoholic beverages, but currently the traffic is going in the opposite direction (as dictated by the current exchange rate). Supposedly Systembolaget used to be a very drab experience: more like going to the pharmacy and requesting specific items, but in recent years the stores have changed into much more customer friendly boutiques: one can walk the aisles and take a good look at everything. The goods are usually really well described and the staff is friendly.

Had I lived in Sweden 10 years ago I would have undoubtedly been frustrated with the lack of any cheap beers for mass consumption - but these days (being perhaps more mature) I appreciate the wide selection of quality products (and having moved on from student aid to something reminiscent of a real pay I can also much better abstract from the details of prices).

No comments: